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Research: 73% of iPhone Users and 87% of Samsung Users Don’t See the Point in AI

Research: 73% of iPhone Users and 87% of Samsung Users Don’t See the Point in AI

2 min read1 month ago

American research firm SellCell surveyed over 2,000 U.S.-based smartphone users aged 18+ to gauge interest in AI-powered features on iPhones and Samsung Galaxy devices. The survey was conducted before iOS 18.2, which introduced integrations like ChatGPT, Image Playground, and Genmoji.

The breakdown:

  • 1,000+ iPhone users with AI-supported models (iPhone 16 series, iPhone 15 Pro, iPhone 15 Pro Max)
  • 1,000+ Samsung Galaxy users with AI-supported models (Galaxy S24, S23, S22, Z Fold6/5/4, Z Flip6/5/4)

Key Findings:

  • 73% of iPhone users and a whopping 87% of Samsung users claim AI features bring them no real value, highlighting widespread indifference across both camps.
  • Interestingly, 16.8% of iPhone users (1 in 6) would consider switching to Samsung for better AI features, compared to just 9.7% of Samsung users willing to make the move to Apple.
  • AI seems more significant to iPhone users, with 47.6% saying AI influences their decision when choosing a new phone, versus only 23.7% of Samsung users.

Most Popular Apple Intelligence Features:

  1. Text Tools – 72%
  2. Notification Summaries – 54%
  3. Priority Mail – 44.5%
  4. Photo Object Removal – 29.1%
  5. Smart Replies in Mail and Messages – 20.9%

My Take:
It’s kind of ironic—tech giants are racing to push AI into everything, but users seem more like “meh, whatever.” Maybe the problem isn’t the AI itself but how companies are selling it. Features like removing objects in photos are cool party tricks, but most people just want their phones to work smoothly without a digital butler trying too hard.

The numbers also suggest that Samsung might be missing the mark—high adoption of flashy AI features doesn’t always equal demand. Apple, at least, is framing AI as "useful tools" rather than “revolutionary”. So far, it seems users are telling both companies: “Impress us—or stop wasting our battery life.”